Tom Swifty Definition and Examples (Word Play)

Starbucks Free Essays

1. Key Problems that needs to be addressed by the company are: * The complexity of the barista’s job to prepare customized beverages has been increasing considerably which is affecting the service time. This might have led to reduction in customer satisfaction which could affect the company’s brand image and revenues. We will write a custom essay sample on Starbucks or any similar topic only for you Order Now * The company did not have an individual department for Marketing Strategies. This kind of structure overburdened the senior executives as they had to assume marketing related responsibilities also. * The company wanted to bring service time down to 3 minutes. * There was not much of a difference in the image or the products of the Starbucks compared to small coffee chains, according to the regular coffee drinkers. * The brand image of Starbucks was being affected with the increasing commercialization of the Starbucks coffee shops and the mindset of the people that Starbucks just wants to make money. 2. New Information:  * The company has been growing and its present net income for the year 2010 stands at $1.32 Billion. 3. Recommendations: * The company should form a different department which would concentrate on Marketing Strategies; this would relieve the executives from making any marketing decisions and would help increase their productivity. * Increase the number of baristas by accepting the proposal of investing $40 million, this would help each stores to allocate 20 more labor hours a week, thereby reducing the service time, especially during the rush hours. * Optimize the number of outlets in an area based upon various factors such as population of the town, the per capita income of the people etc. so as to maintain the brand name and for better overall profit. * In order to reduce the service time under present condition it is better to have 2 counters at each store. One dedicated to regular coffees and the other one dedicated to customized coffees. This would help reduce the line and lead to better service quality. * Prepare specific marketing research questions based on the difficulties faced by the company. * To capture the market, Starbucks could negotiate some acquisitions so as to reduce the competition and widen the gap between the competitors. * Starbucks should form a different department which would look at the international expansion. This would help them to expand nationally as well as internationally at a good pace. How to cite Starbucks, Essay examples Starbucks Free Essays Starbucks mission is â€Å"†¦to establish Starbucks as the most recognized and respected brand in the world and become a national company with values and guiding principles that employees could be proud of†¦Ã¢â‚¬  However, this mission was threatened in 2008 when the company found itself in trouble with slow growth and profits. Determined to continue its mission, Starbucks reevaluated its resource-based model of returns and made some changes which resulted in increased revenue and above-average returns for the next three years. The key player in Starbucks strategy was Howard Schultz, CEO of Starbucks. We will write a custom essay sample on Starbucks or any similar topic only for you Order Now Schultz was determined to regain strategic competitiveness and set forth with an integrated strategic management process which focused on several of Starbucks core competencies (like internal culture and human resources) and included: halting new store openings in the U. S. ; withdrawing completely from Australia; focusing on customers and the â€Å"Starbucks experience;† and transferring resources to international markets. We analyzed the strengths, weaknesses, opportunities, and threats through the TOWS analysis tool which focuses on external (or environmental) threats and opportunities AND internal weaknesses and strengths of the company. In this case, Starbucks’s biggest threat is competition, particularly from McDonald’s and Dunkin Donuts. Opportunities include expanding its product line, particularly into international markets, and diversifying its product line to give customers a better â€Å"experience† in AND out of stores. By creating licensing agreements with places like Marriot and Pepsi, and selling retail packs of drinks like Frappucinos in grocery stores, Starbucks increased its diversification. The biggest weakness for Starbucks is its pricing which led to competition with other companies that were offering premium coffee WITHOUT the premium price. Next is Starbucks’s greatest strength: brand name and recognition. In other words, to many people, coffee equals Starbucks. Another one of Starbuck’s strengths was how mainstream their name was; however, in 2008, this became a weakness as the competition took advantage of the situation and targeted Starbucks directly with campaigns that the company was â€Å"snobbish† and â€Å"friends don’t let friends drink at Starbucks. To help sustain their constant need for high-quality coffee beans, instead of just purchasing Starbucks fully invested their time into becoming a part of the market by creating support centers and creating fixed-price contracts whenever possible. Starbucks was no longer just a purchaser but a leader with coffee growers. In addition to TOWS analysis, analyzing Starbucks’ posit ion using the Five Forces of Competition shows other issues facing Starbucks in 2008. For instance, the threat of new entrants and substitute products during this time was high. The same is true of the bargaining power of buyers. The rivalry among competing firms was also high to moderately high, and the strength of the forces of the bargaining power of suppliers was moderate to low. Given the TOWS and Five Forces analyses of Starbucks, we agree with Starbucks strategy formulation. Starbucks should (and did) focus on stopping its saturation of the market (no new U. S. stores) and pulled out of unprofitable nations (like Australia) while reallocating resources internationally. We also agree that a large part of Starbucks’ strategic competitiveness is its â€Å"experience† so focusing on the â€Å"Starbucks Experience† and further branding itself was important. It was also vital to refocus on the core values which make Starbucks a global leader, not follower, as well as technology, like free wi-fi and the Starbucks credit card, which increases the appeal of its stores and products to customers. Since 2008, Starbucks revenue has continued to grow, and 2012 was Starbucks best quarter yet for net revenues! Will this pattern continue? If Starbucks continues to employ strategic competitiveness, take advantage of global markets, differentiate its product, and utilize the latest technologies, we say yes. How to cite Starbucks, Papers Starbucks Free Essays â€Å"To say Starbucks purchases and roasts high-quality whole bean coffees is very true. That’s the essence of what we do- but it hardly tells the whole story†¦(Starbucks, 2013, pg 1)† Starbucks is known for not only their high quality products but also their great efforts in social responsibility. They give back to the community while striving to have genuine service and an inviting atmosphere. We will write a custom essay sample on Starbucks or any similar topic only for you Order Now Their mission statement is as follows, â€Å"It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done (Starbucks, 2013, pg 1). † They have done a tremendous job at having their mission statement hold true to their regular consumers while keeping them paying the higher costs of their product. Analysis Starbucks, in 2009, used economic analysis on elasticity in order to increase sales of their famous coffee drinks and use its reputation and premium brand drinks to take away sales from McDonalds which introduced a new line of lower priced espresso drinks that have proved to be popular. Starbucks has decided to increase the cost of some of their drinks like the Frappuccinos and caramel Macchiatos by an average of 10 cents to 15 cents. In some cases they are raising costs as mush as 30 cents which is about an 8 percent increase. Consumers that were regulars of Starbucks considered this beverage product to be in-elastic and were willing to pay anything because they need this product. An example of an in-elastic demand product would be anything that would be considered a necessity. For example, â€Å"the more necessary a good is, the lower the elasticity, as people will attempt to buy it no matter the price, such as the case of insulin for diabetics (Gillespie, 2007, pg 28). † These regular consumers of Starbucks would be willing to pay top dollar for before purchasing the similar low priced product at their competitors. They know that competitors like McDonald’s does not offer all of the flavors or drinks that they offer so they know they will keep their regulars. To offset this increase, their strategy was to lower the price of their most popular beverages by 5 cents to 15 cents. This would include their popular 12 ounce lattes and their brewed coffees. This was the first time Starbucks lowered the price of any of its drinks since it began. The plan to reduce prices of their basic drinks like the latte falls on the fact that their competitors McDonalds is capturing some of the consumers that are less interested in the premium brands that Starbucks offers. By lowering the price of these coffees might bring some of those customers back. These consumers consider their beverage elastic and are willing to change the brand for a lower price. McDonalds was running a huge advertising campaign on the same sugary, creamy drinks that now at Starbucks will be more expensive but according to Kenneth Davids, editor of Coffee Review who states â€Å"Starbucks is safe raising the prices of specialty drinks because they are where the company best differentiates itself (Miller, 2009, pg 1). The consumers who value a great tasting coffee at Starbucks are consumers who are willing to pay more. Taste test comparing espresso drinks between Starbucks and McDonalds have proven that Starbucks drinks are favored over the same McDonalds drink. The difference between the standard lattes was not as noticeable then the advantage Starbucks has over McDonalds for their syrupy and whipped cream style drinks. Some of McDonalds drinks actually taste terrible. So a con sumer that expects the best tasting specialty drinks are will be willing to pay more. Like one always says, â€Å"you get what you pay for† and here it means a better tasting drink then any of Starbucks competitors. Conclusion Starbucks used economic analysis of the elastic and inelastic demand for their products which worked wonderfully. They lowered the prices of the elastic products in order to compete with their competitors such as McDonald’s McDonalds and raised the inelastic products for drinks that they proved to be the best of the best. With the changes in the pricing their revenue went back to increasing. As seen in Appendix A, in 2009 they were hurting due to McDonald’s new advertisements on their coffee and how low their price was. When Starbucks used this analysis and changed the pricing accordingly their revenue went back in the upswing. Starbucks made a very intelligent decision to market their products differently and to different consumers. This market decision based on elastic and inelastic demand kept them as successful as they have been in previous years by keeping their revenues increasing. How to cite Starbucks, Papers Starbucks Free Essays Which one of the 5 generic business strategies best matches Cataracts strategy? Why? I believe that of the generic strategies the best match to Cataracts strategy is that of the rivalry within the industry. This is the best match because there are a lot of different types of specialty coffee shops out their in the industry so the rivalry amongst all the competitors is very fierce. Of the other coffee shops it will tough for hem to match the price and popularity that Cataracts has on the rest of the competition. We will write a custom essay sample on Starbucks or any similar topic only for you Order Now Other companies may be able to sell their coffee at a higher price but then the number of sales that they receive is going to be lower than that of Cataracts. The rivalry in the coffee shop market is very competitive but Cataracts has an advantage over the competition in the fact that it can charge a higher price then its competitors and still have more customers then the rest of the market. 2. Evaluate Cataracts social responsibility strategy. Is it sincere or Just something to help with image? I believe that the social responsibility of Cataracts is sincere and not Just something to help promote their image. They want to make sure that the prices that they have paid for the coffee beans is high enough that the small farmers were able to cover all their productions cost as well as provide for their families. Cataracts also wants to work directly with small coffee growers, local coffee-growing cooperatives, and other hypes of coffee suppliers to promote coffee cultivation methods that protected biodiversity and were environmentally sustainable. Lastly Cataracts made purchasing arrangements that limited the exposure to sudden price Jumps due to weather, economic, and political conditions in the growing countries where they were getting their coffee beans. 3. What major issues face the company in mid 2010? In the mid 2010 people were not spending their normal amount on money, customers were more worried about saving their money because of the economic crisis. With How to cite Starbucks, Papers

Why Do so Many People Fly with Air Asia free essay sample

A young Asian brand gone global, Air Asia is the World’s Best Low-Cost Carrier and the Airline of the Year for 2009 2010. Being the best in the industry and the top digital brand in Asia, Air Asia now flies to over 70 destinations in 19 countries. In general, the findings show that most of the respondents agree that the price of the Air Asia’s ticket is reasonable and it is making flying possible for everyone. The main finding is to find out that why do so many people fly with Air Asia. Based on the data collection from the questionnaire and the bar chart show in appendices 2, there are 86% of people who know about Air Asia airlines. Toward this analysis we obviously know that the popularity of Air Asia in Malaysia. Besides that, there is 76% of people had fly with Air Asia before and the major passengers were among teenagers. This shows that the air ticket of Air Asia can be afford by different stages of people even teenagers. We will write a custom essay sample on Why Do so Many People Fly with Air Asia? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is because Air Asia is Asia’s first low-cost carrier compare with other airlines. There is no-frills, hassle-free, low fare business concept of Air Asia so that affordable air travel can become a reality. People who fly with Air Asia just need to pay for only what they need. Air Asia lets customer choose what they truly need on every single flight so that there is no extra cost and burden for the customer. This is why so many people choose to fly with Air Asia and agree that the air ticket of Air Asia is more reasonable compare to other airlines.

Personality and Emotions Exam Essay Example

Personality and Emotions Exam Essay Example Personality and Emotions Exam Paper Personality and Emotions Exam Paper Which of the following are classifications on the Myers-Briggs Type Indicator? Chapter 4 Personality and Emotions MULTIPLE CHOICE Personality 1. Personality is: a. always stable. b. a part of a person. c. an aggregate whole. d. comprised of traits that cannot be measured. (c; Easy; p. 93) 2. An individual’s personality is determined by: a. heredity. b. environment. c. situational factors. d. all of the above (d; Easy; p. 94) 3. Which of the following is a personality determinant? a. heredity b. environment c. both a and b d. neither a nor b (c; Easy; pp. 94-95) 4.Which of the following personality shaping forces is not environmental? a. parents’ height b. experience c. Protestant ethic d. culture (a; Moderate; p. 95) 5. Factors that are considered environmental influences on our personality include all the following except: a. birth order. b. heredity. c. culture. d. family norms. (b; Moderate; p. 95) 6. If personality characteristics were completely dictated by ______, they would be fixed at birth and no amount of experience could alter them. a. job satisfaction b. heredity c. environment d. situation (b; Moderate; p. 95) 7. â€Å"Bob is easy-going at home, but at work he becomes very tense and anxious. This statement attributes Bob’s personality more to which of the following? a. heredity b. environment c. situation d. locus of control (c; Moderate; p. 95) 8. All of the following are listed as part of the â€Å"Sixteen Primary Traits† except: a. communicative. b. practical. c. trusting. d. submissive. (a; Challenging; Exh. 4-2; p. 97) 9. According to the Myers-Briggs Type Indicator, ____ are conceptualizers. a. INTJs b. ESTJs c. ENTPs d. MBTIs (c; Moderate; p. 96) 10. The Myers-Briggs Type Indicator examines all of the following except: a. extroverted/introverted. b. sensing/intuitive. c. perceiving/judging. . intelligent/challenged. (d; Easy; p. 96) 11. Choose the word that best describes an ESTJ. a. quiet b. domineering c. reser ved d. organizer (d; Challenging; p. 96) 12. A personality attribute that has potential for predicting behavior in organizations is: a. Machiavellianism. b. type A personality. c. locus of control. d. all of the above (d; Easy; p. 97) 13. Which of the following is not included in the Big Five model? a. agreeableness b. conscientiousness c. gregariousness d. emotional stability (c; Easy; p. 97) 14. Which dimension of the Big Five model refers to an individual’s propensity to defer to others? . extraversion b. agreeableness c. emotional stability d. openness to experience (b; Moderate; p. 97) 15. Which dimension of the Big Five model is a measure of reliability? a. extraversion b. agreeableness c. emotional stability d. openness to experience (c; Moderate; p. 97) 16. People who consistently believe they control their own destinies have a: a. high extroversion. b. high internal locus of control. c. Type A personality. d. high propensity for risk-taking. (b; Easy; p. 97) 17. Indi viduals who rate high in externality (external locus of control): a. are less satisfied with their jobs. . have lower absenteeism rates. c. are less alienated from the work setting. d. are more involved on their jobs. (a; Challenging; p. 97) 18. All of the following are characteristic traits of people with a high external locus of control with the exception of which of the following? a. They are less satisfied with their jobs. b. They have higher absenteeism rates. c. They are less alienated from the work setting. d. They are less involved on their jobs. (c; Moderate; p. 98) 19. People with an internal locus of control tend to: a. quit their jobs more often than those with an external locus of control. b. uit their jobs less often than those with an external locus of control. c. perform better on their jobs. d. start their own businesses. (c; Moderate; p. 98) 20. A person who believes that ends can justify means can be said to have the characteristic of: a. authoritarianism. b. Mach iavellianism. c. external locus of control. d. risk-taking. (b; Easy; p. 99) 21. An individual high in Machiavellianism is best described as: a. maintaining emotional distance, being highly authoritative, believing in swift discipline. b. being impulsive, emotionally involved, and having strong ethical beliefs. c. eing pragmatic, maintaining emotional distance, and believing ends can justify means. d. tending to make a poor manager. (c; Moderate; p. 99) 22. High Machs: a. manipulate more. b. are persuaded less. c. win more. d. all of the above (d; Moderate; p. 99) 23. _____ is the degree to which people like or dislike themselves. a. Self-esteem b. Authoritarianism c. Locus of control d. Machiavellianism (a; Moderate; p. 100) 24. People high in the trait self-esteem: a. are less likely to take unpopular stands than low SEs. b. tend to be more satisfied with their jobs than low SEs. c. tend to be less satisfied with their jobs than low SEs. . tend to be more concerned with pleasing o thers than low SEs. (b; Challenging; p. 100) 25. High SEs: a. believe they possess more of the ability they need in order to succeed in work. b. will take more risks in job selection. c. are less susceptible to external influences than low SEs. d. all of the above (d; Challenging; p. 100) 26. How would you describe an individual who is capable of presenting striking contradictions between who they are in public and who they are privately? a. low self-esteem b. high self-esteem c. low self-monitoring d. high self-monitoring (d; Moderate; p. 100) 27. Low self-monitors: a. ave a low behavioral consistency between who they are and what they do. b. can disguise themselves well. c. tend to pay less attention to the behavior of others than high self-monitors. d. tend to be more mobile in their careers. (c; Challenging; p. 100) 28. Which of the following has the highest risk-taking propensity? a. an accountant performing auditing activities b. a stock trader in a brokerage firm c. a compute r technologist d. a marketing representative (b; Moderate; pp. 100-101) 29. An individual who is aggressively involved in a chronic incessant struggle to achieve more and more in less and less time is a(n): a.Type A. b. Type B. c. Type AB. d. extrovert. (a; Easy; p. 101) 30. Which of the following is true of the Type A personality? a. The Type A is more successful than the Type B. b. Type A’s can play for fun and relaxation, rather than to exhibit superiority. c. Type A’s are obsessed with numbers and measure their success in terms of how much of everything they acquire. d. Type A’s feel no need to discuss their achievements. (c; Moderate; p. 101) 31. All of the following are characteristics of Type A personality except which of the following? a. They operate under moderate to high levels of stress. b. They are faster workers. . They feel impatient with the rate at which most events take place. d. They feel no need to display or discuss either their achievement or accomplishments unless such exposure is demanded by the situation. (d; Moderate; p. 101) 32. A Type A personality would be most likely to: a. be easy going. b. enjoy leisure and quiet time. c. eat his meals quickly. d. concentrate on only one task at a time. (c; Easy; p. 101) 33. Which of the following is not a characteristic of the Type B personality? a. never suffers from a sense of time urgency with its accompanying impatience b. plays for fun and relaxation c. trives to think or do two or more things at once d. can relax without guilt (c; Moderate; p. 101 ) 34. Which of the following is a true statement? a. We would expect to find more Type A’s in a capitalistic country. b. It is estimated that about 25% of the North American population is Type A. c. There are common personality types for a given country. d. We should expect that most North Americans would have an external locus of control. (a; Challenging; pp. 101-102) 35. ____ demonstrate their competitiveness by wor king long hours and not infrequently, making poor decisions because they make them too fast. . High SEs b. Type As c. Type Bs d. Self-monitors (b; Easy; pp. 101-102) 36. What percentage of North Americans are Type A personality? a. 10% b. 30% c. 50% d. 75% (c; Challenging; p. 102) 37. Holland’s theory of personality-job fit argues that job satisfaction is highest and turnover lowest where: a. personality and occupation are in agreement. b. an individual is highly motivated. c. salary is high. d. employees have an education. (a; Easy; p. 103) 38. People in ____believe that life is essentially preordained. a. America b. Canada c. Middle Eastern countries d. Brazil c; Moderate; p. 102) 39. Which one of the following statements is true about the six personality types developed in Holland’s personality-job fit theory? a. People basically have similar personalities. b. Diagonally opposite types are most alike. c. Satisfaction is high when one’s personality type is con gruent with his or her work environment. d. Organizations can teach a person to have the proper personality type. (c; Moderate; pp. 103-104) 40. The â€Å"realistic† personality from Holland’s typology of personality and congruent occupations would be well suited for which of the following jobs? . painter b. accountant c. mechanic d. lawyer (c; Challenging; Exh. 4-3; p. 104) 41. The â€Å"enterprising† personality from Holland’s typology of personality and congruent occupations would exhibit which of the following personality characteristics? a. imaginative, disorderly, idealistic b. shy, genuine, persistent c. sociable, friendly, cooperative d. self-confident, ambitious, energetic (d; Moderate; Exh. 4-3; p. 104) 42. _______ developed a Vocational Preference Inventory questionnaire that contains 160 occupational titles. a. Maslow b. Holland c. Hofstede d. Herzberg (b; Easy; p. 103) 43.Since the rise of scientific management, organizations have been specif ically designed with the objective of trying to control emotions. This is known as: a. the affective component of emotions. b. the myth of rationality. c. cognitive dissonance. d. emotional negation. (b; Moderate; p. 105) 44. _____ is (are) less intense feelings which lack a contextual stimulus. a. Internal stimuli b. Affect c. Emotions d. Moods (d; Moderate; p. 106) 45. ______ theory suggested people in job environments congruent with their personality types should be more satisfied and are less likely to voluntarily resign than should people in incongruent jobs. . Holland’s person-job fit b. Nunnally’s Big Five c. Hofstede’s d. The GLOBE team’s (a; Easy; p. 1-4) 46. _____ is (are) reactions to an object, not a trait. They are object-specific. a. Internal stimuli b. Affect c. Emotions d. Moods (c; Moderate; p. 106) 47. Which of the following is not true concerning emotions? a. Some emotions can reduce employee performance. b. Employees bring an emotional component with them to work every day. c. The role of emotions does not have to be studied in organizational behavior. d. In the past, emotions were rarely viewed as being constructive. c; Moderate; pp. 105-106) 48. If an employee expresses organizationally desired emotions during interpersonal transactions, _____ is being expended. a. emotional labor b. negative synergy c. dissonance d. emotional intelligence (a; Easy; p. 106) 49. _____ is a generic term that covers a broad range of feelings that people experience. a. Affect b. Emotions c. Moods d. Emotional labor (a; Easy; p. 106) 50. Which of the following is not true with respect to the role that emotions play in the workplace? a. Ability to effectively manage emotions may be critical to success in leadership positions. . Emotions can hinder performance. c. Emotions can enhance performance. d. Emotional labor recognizes that feelings should be stifled because they are not part of a job’s required behavior. (d; Challengin g; p. 106) 51. Emotions that are organizationally required and considered appropriate in a given job are termed: a. felt emotions. b. displayed emotions. c. conditional emotions. d. exposed emotions. (b; Moderate; p. 106) 52. _____ are an individual’s actual emotions. a. Felt emotions b. Displayed emotions c. Conditional emotions d. Exposed emotions (a; Moderate; p. 106) 53. ____ are intense feelings that are directed at someone or something. a. Felt emotions b. Displayed emotions c. Conditional emotions d. Exposed emotions (b; Moderate; p. 106) 54. _____ is when an employee expresses organizationally desired emotions during interpersonal transactions. a. Felt emotions b. Displayed emotions c. Conditional emotions d. Exposed emotions (d; Moderate; pp. 106-107) 55. Which of the following is not one of the six universal emotions? a. anger b. fear c. hate d. sadness (c; Moderate; p. 107) 56. People who have a lack of emotion suffer from: a. self-awareness. b. alexithymia. . felt emotions. d. displayed emotions. (b; Moderate; p. 109) 57. Which of the following statements is not true about the difference between men and women when it comes to emotional reactions and ability to read others? a. Women show greater emotional expression. b. Men express emotions more intensely. c. Men express anger more frequently. d. Women are better at reading nonverbal cues. (b; Moderate; pp. 109-110) 58. Which of the following is not true concerning cultural influences impacting emotions? a. Cultural factors influence what is or isn’t considered as emotionally appropriate. b.What’s acceptable in one culture may seem unusual or even dysfunctional in another. c. All cultures agree on the interpretation they give to emotions. d. There tends to be high agreement on what emotions mean within cultures. (c; Moderate; pp. 110-111) 59. Which of the following is not a dimension of emotional intelligence? a. self-awareness b. self-management c. self-motivation d. self-evalu ation (d; Moderate; p. 111) 60. _____ refers to an assortment of noncognitive skills, capabilities, and competencies that influence a person’s ability to succeed in coping with environmental demands and pressures. a.Emotional intelligence b. IQ c. Learned intelligence d. Aptitude (a; Easy; p. 111) 61. Leaving early, sabotage, gossiping, and verbal abuse are examples of: a. involuntary actions that violate norms. b. employee deviance. c. emotional labor. d. emotional quotient factors. (b; Moderate; p. 113) TRUE/FALSE Personality 62. All our behavior is somewhat shaped by our personalities. (True; Easy; p. 94) 63. Personality is the sum total of the way in which an individual reacts to and interacts with others. (True; Easy; p. 94) 64. Personality looks at the parts of the person rather than the aggregate whole. False; Easy; p. 94) 65. An adult’s personality is now generally considered to be made up of both hereditary and environmental factors, moderated by situational c onditions. (True; Moderate; pp. 94-95) 66. Researchers have found that genetics accounts for about 50 percent of the personality differences and more than 30 percent of the variation in occupational and leisure interests in studies of identical twins. (True; Challenging; p. 94) 67. If personality characteristics were completely dictated by heredity, they would be fixed at birth and no amount of experience could alter them. (True; Moderate; p. 95) 68.A trait can be described as a characteristic or behavior that is consistently exhibited in a large number of situations. (True; Moderate; p. 96) 69. Myers-Briggs Type Indicator is a 100-question personality test that types four characteristics into sixteen personality types. (True; Easy; p. 96) 70. Certain situations are more relevant than others in influencing personality. True; Moderate; p. 95) 71. A recent study of contemporary businesspeople who created supersuccessful firms found that all of these individuals were NTs. (True; Challe nging; pp. 96-97) 72. INTJs are visionaries. (True; Moderate; p. 96) 73.ESTJs are organizers. (True; Moderate; p. 96) 74. The ENTP type is a conceptualizer. (True; Moderate; p. 96) 75. If you were looking for an employee who was an organizer, you would probably choose one whose type is INTJ. (False; Challenging; p. 96) 76. A substantial body of research supports the MBTI as a valid measure of personality. (False; Easy; p. 97) 77. An impressive body of research supports that five basic personality dimensions underlie all others. (True; Moderate; p. 97) 78. The Big Five Model factor termed â€Å"extroversion† is probably a good predictor of job performance in most professions. (False; Challenging; p. 7) 79. Conscientiousness refers to an individual’s propensity to defer to others. (False; Moderate; p. 97) 80. Individuals with an internal locus of control believe that they are masters of their own fate. (True; Easy; p. 98) 81. Individuals who rate high in external locus o f control are more satisfied with their jobs and have lower absenteeism rates. (False; Moderate; pp. 98-99) 82. Individuals who have an internal locus of control tend to have lower absence rates. (True; Challenging; p. 99) 83. Overall evidence is that employees with an internal locus of control tend to perform better on their jobs. True; Challenging; p. 99) 84. Externals should do well in jobs that are well structured and routine and in which success depends heavily on complying with the direction of others. (True; Challenging; p. 99) 85. An individual low in Machiavellianism is pragmatic and believes that ends can justify means. (False; Moderate; p. 99) 86. Janet keeps emotional distance from her coworkers and believes that the ends can justify the means. Janet would rate high in Machiavellianism. (True; Moderate; pp. 99-100) 87. Self-esteem is directly related to expectations for success. (True; Moderate; p. 100) 88.Individuals with high SE are more likely to choose unconventional jobs. (True; Challenging; p. 100) 89. In managerial positions, low SEs will tend to be concerned with pleasing others. (True; Moderate; p. 100) 90. Low SEs tend to be more satisfied with their jobs than high SEs. (False; Moderate; p. 100) 91. Self-monitoring refers to an individual’s ability to adjust his or her behavior to external, situational factors. (True; Easy; p. 100) 92. Self-monitoring is the trait that considers the degree to which a person likes or dislikes himself. (False; Easy; p. 100) 93. Low self-monitors show high behavioral consistency. True; Moderate; p. 100) 94. Low risk-takers make more rapid decisions. (False; Moderate; pp. 100-101) 95. The evidence demonstrates that decision accuracy is the same for high and low risk-taking managers. (True; Moderate; p. 101) 96. Individuals with Type A personalities exhibit those characteristics highly prized by the North American culture. (True; Moderate; p. 101) 97. Zack is always moving and is impatient. He prefers w ork to leisure and seems obsessed with numbers. Zack is probably a Type B. (False; Easy; p. 101) 98. Type A personalities are never concerned with time. (False; Easy; p. 101) 9. Type B personalities feel no need to display or discuss their achievements unless such exposure is demanded by the situation. (True; Moderate; p. 101) 100. Type B’s tend to operate under more stress than Type A’s. (False; Easy; p. 101) 101Type As tend to be creative. (False; Challenging; p. 102) 102. The five personality factors identified in the Big Five Model appear in almost all cross-cultural studies. (True; Challenging; p. 102) 103. Each country has a common personality type. (False; Moderate; p. 102) 104. It is estimated that about 50 percent of the North American population is Type A. True, Moderate, p. 102) 105. Individuals with Holland’s â€Å"investigative† personality are well suited for careers as small business managers. (False; Challenging; Exh. 4-3; p. 104) 106. Hol land’s â€Å"conventional† personality, placed in the position of a cost accountant, is likely to be dissatisfied and quit. (False; Moderate; Exh. 4-3; p. 104) 107. Moods are intense feelings that are directed at someone or something. (False; Moderate; p. 106) 108. The concept of emotional labor originally developed in relation to service jobs. (True; Challenging; p. 106) 109. Displayed emotions are innate. (False; Moderate; p. 06) 110. Felt emotions are an individual’s actual emotions. (True; Easy; p. 106) 111. Research has identified six universal emotions: anger, fear, sadness, happiness, disgust, and surprise. (True; Challenging; pp. 107-108) 112. People who suffer from alexithymia are well suited for managerial positions. (False; Moderate; p. 109) 113. Evidence confirms there is no real difference between men and women when it comes to emotional reactions and ability to read others. (False; Easy; pp. 109-110) 114. There tends to be high agreement on what em otions mean within cultures, but not between. (True; Moderate; p. 11) 115. People who are good at reading others’ emotions may be more effective in their jobs. (True; Easy; p. 111) 116. Actions called â€Å"employee deviance† are voluntary actions. (True; Challenging; p. 113) SCENARIO-BASED QUESTIONS Application of the Myers-Briggs Type Indicator You are assembling a team to work on a long-term project which requires creativity, stamina, and farsightedness. The only piece of information available to you is the Myers-Briggs Type of each of the applicants. Use your knowledge of the four basic characteristics of each person to choose people for the following situations. 17. You need to choose a lead person for the team. This person must have great vision and must have an original mind with great drive. You will probably pick: a. ENTP. b. INTJ. c. ENFP. d. ISFP. (b; Challenging; pp. 96-97) 118. You are looking for an organizer, a person on whom you can depend to be practic al and realistic. You will probably pick: a. ESTJ. b. ENTP. c. ISFP. d. INTJ. (a; Challenging; pp. 96-97) 119. You need a person who is innovative, individualistic, versatile, and attracted to entrepreneurial ideas. You will probably choose: a. INTJ. b. ISFP. c.ENTP. d. ESFJ. (c; Challenging; pp. 96-97) Application of the Big Five Model You are the manager of a small boutique. You have decided to apply the Big Five Model in order to understand your employees and their work habits because it is generally supported by an impressive body of research. You want to use the five dimensions of personality to match individuals with jobs to which they are well-suited. 120. Michelle Jackson, one of your newest employees, is an extrovert. Which of the following statements is not true? a. You should expect Michelle to perform well as a salesperson. . Michelle will probably have a large number of relationships. c. Michelle will be friendly and outgoing. d. Michelle will be quite comfortable with solitude. (d; Moderate; p. 97) 121. You know that your customers are demanding and sometimes difficult. Which personality dimension taps a person’s ability to withstand stress? a. extroversion b. agreeableness c. conscientiousness d. emotional stability (d; Moderate; p. 97) 122. Jane Simpson rates low on conscientiousness. You should expect that she: a. will be easily distracted. b. will find comfort in the familiar. . will be nervous, depressed, and insecure. d. will be comfortable with solitude. (a; Challenging; p. 97) 123. Which of the five factors of personality will probably be most important in predicting organizational citizenship behavior (OCB)? a. extroversion b. agreeableness c. conscientiousness d. emotional stability (c; Challenging; p. 98) Application of Major Personality Attributes Influencing OB Mary Wood is a new manager. She recognizes that personality attributes can help to explain and predict employee behavior. 124. Mary’s employee, Bob, has a low ab senteeism rate.He takes responsibility for his health and has good health habits. He is likely to have: a. an internal locus of control. b. an external locus of control. c. a high Mach score. d. a high emotional stability level. (b; Moderate; pp. 98-101) 125. Mary has an opening for a position requiring a lot of face to face interaction with others. She should identify the employee with ______ for a good fit. a. a high Mach score b. a low Mach score c. an internal locus of control d. an external locus of control (a; Challenging; pp. 98-101) 126. Another position requires an employee who can take unpopular stands.She should identify the employee with ___ for a good fit. a. a high SE b. a low SE c. an internal locus of control d. an external locus of control (a, Challenging; pp. 98-101) Application of Person-Job Fit Theory You have decided to use Holland’s Typology of Personality and Congruent Occupations to help your friends who are college seniors understand for which jobs th ey would be well-suited. Monica is shy, stable and persistent. Neil is ambitious and energetic and likes to dominate conversations. Jessica is idealistic and impractical but very imaginative.Walter is efficient and practical, but he lacks imagination and tends to be inflexible. 127. Monica is majoring in interior design. Her personality type is â€Å"realistic† according to Holland’s Typology. Which of the following statements is correct? a. Monica’s personality type is well-suited to her major. b. Monica is better suited to be a bank teller. c. Someone with an â€Å"artistic† personality type would be better suited to a major in interior design. d. Interior design is a congruent occupation with a â€Å"social† personality type. (c; Challenging; Exh. 4-3; pp. 103-104) 128.Which of your friends is best suited to being an accountant? a. Walter b. Neil c. Jessica d. Monica (a; Moderate; Exh. 4-3; pp. 103-104) 129. Which of your friends is most likely to find a successful career as a writer? a. Walter b. Neil c. Jessica d. Monica (c; Moderate; Exh. 4-3; pp. 103-104) 130. Who might be well-suited to being a lawyer? a. Walter b. Neil c. Jessica d. Monica (b; Moderate; Exh. 4-3; pp. 103-104) SHORT DISCUSSION QUESTIONS 131. List and describe the three determinants of personality. (Pages 94-95) Personality is determined by heredity, environment, and the situation.Heredity refers to those factors that were determined at conception. The heredity approach argues that the ultimate explanation of an individual’s personality is the molecular structure of the genes, located in the chromosomes. Among the factors that exert pressures on our personality formation are the culture in which we are raised; our early conditioning; the norms among our family, friends, and social groups; and other influences that we experience. These environmental factors play a substantial role in shaping our personalities. The situation influences the effects of heredity and environment on personality.An individual’s personality, although generally stable and consistent, does change in different situations. The different demands of different situations call forth different aspects of one’s personality. 132. Identify the five key traits in the Big Five personality model. (Page 97) The five key traits in the Big Five personality model are extroversion, agreeableness, conscientiousness, emotional stability, and openness to experience. Extroversion captures one’s comfort level with relationships. Agreeableness refers to an individual’s propensity to defer to others. Conscientiousness is a measure of reliability.Emotional stability taps a person’s ability to withstand stress. Openness to experience addresses one’s range of interests and fascination with novelty. 133. What is locus of control? What is the difference between an internal and external locus of control? (Pages 97-98) A person’s per ception of the source of his or her fate is termed locus of control. Those who believe that they control their destinies have been labeled internals. Those who see their lives as being controlled by outside forces have been called externals. 134. Describe the Type A personality and its relationship to success. Pages 101-102) The Type A personality is always moving, walking, and eating rapidly; feels impatient with the rate at which most events take place; strives to think or do two or more things at once; cannot cope with leisure time; and is obsessed with numbers, measuring their success in terms of how many or how much of everything they acquire. Despite the Type A’s hard work, the Type B’s are the ones who appear to make it to the top. 135. What is the â€Å"myth of rationality? † (Page 105) The myth of rationality is one possible explanation for little attention paid to emotions in the field of OB.Emotions such as frustration, fear, anger, love, hate, and jo y were the antithesis of rationality. Researchers and managers tried to create organizations that were emotion-free. We learned, however, that this was not possible since emotions are an inseparable part of everyday life. 136. What is the difference between felt emotions and displayed emotions? (Pages 106-107) You can better understand emotions if you separate them into felt versus displayed. Felt emotions are an individual’s actual emotions. In contrast, displayed emotions are those that are organizationally-required and considered appropriate in a given job.The key point here is that felt and displayed emotions are often different. MEDIUM LENGTH DISCUSSION QUESTIONS 137. Discuss the â€Å"Big Five† model of personality. (Page 97) The five-factor model of personality is typically called the â€Å"Big Five. † In addition to providing a unifying personality framework, research on the Big Five also has found important relationships between these personality dimens ions and job performance. The five key traits in the Big Five personality model are extroversion, agreeableness, conscientiousness, emotional stability, and openness to experience. Extroversion captures one’s comfort level with relationships.Agreeableness refers to an individual’s propensity to defer to others. Conscientiousness is a measure of reliability. Emotional stability taps a person’s ability to withstand stress. Openness to experience addresses one’s range of interests and fascination with novelty. 138. Explain the differences among the following terms: affect, emotions, and moods. (Page 106) Affect is a generic term that covers a broad range of feelings that people experience. It’s an umbrella concept that encompasses both emotions and moods. Emotions are intense feelings that are directed at someone or something.Finally, moods are feelings that tend to be less intense than emotions and which lack a contextual stimulus. 139. Can people be emotionless? (Page 109) Some people have severe difficulty in expressing their emotions and understanding the emotions of others. Psychologists call this alexithymia (which is Greek for lack of emotion). People who suffer from alexithymia rarely cry and are often seen by others as bland and cold. Their own feelings make them uncomfortable, and they’re not able to discriminate among their different emotions. Additionally, they’re often at a complete loss to understand what others around them feel. 40. What is emotional intelligence? What are the five dimensions of emotional intelligence? (Page 109) Emotional intelligence refers to an assortment of noncognitive skills, capabilities, and competencies that influence a person’s ability to succeed in coping with environmental demands and pressure. It’s composed of five dimensions. Self-awareness is being aware of what you’re feeling. Self-management is the ability to manage one’s own emotions and impulses. Self-motivation is the ability to persist in the face of setbacks and failures. Empathy is the ability to sense how others are feeling.Social skills is the ability to handle the emotions of others. COMPREHENSIVE ESSAYS 141. What is the Myers-Briggs Type Indicator (MBTI) and how might it be used by managers? (Pages 96-97) One of the most widely used personality frameworks is called the Myers-Briggs Type Indicator (MBTI). It is essentially a 100-question personality test that asks people how they usually feel or act in particular situations. On the basis of the answers individuals give to the test, they are classified as extroverted or introverted (E or I), sensing or intuitive (S or N), thinking or feeling (T or F), and perceiving or judging (P or J).These classifications are then combined into sixteen personality types. 142. Discuss Holland’s personality-job fit theory and its importance. (Pages 103-105) John Holland’s personality-job fit theory is based on the notion of fit between an individual’s personality characteristics and his or her occupational environment. Holland presents six personality types and proposes that satisfaction and the propensity to leave a job depend on the degree to which individuals successfully match their personalities to an occupational environment. Each one of the six personality types has a congruent occupational environment.The theory argues that satisfaction is highest and turnover lowest when personality and occupation are in agreement. 143. Discuss whether there are gender differences regarding emotions. (Pages 109-110) The evidence confirms differences between men and women when it comes to emotional reactions and ability to read others. In contrasting the genders, women show greater emotional expression than men; they experience emotions more intensely; and they display more frequent expressions of both positive and negative emotions, except anger.In contrast to men, women also report more c omfort in expressing emotions. Finally, women are better at reading nonverbal and paralinguistic cues than are men. These differences may be explained by the way men and women have been socialized, that women may have more innate ability to read others and present their emotions than do men, and women may have a greater need for social approval, and thus a higher propensity to show positive emotions.

How To Do Facebook Video Marketing The Right Way - CoSchedule Blog

How To Do Facebook Video Marketing The Right Way Blog Facebook is doubling down on video. In fact, 32 billion  views  per day on Facebook.   That’s a mind-blowing statistic, right? The implications for content marketers and social media managers is clear. We need to be investing in video content. But, if youre not a professional videographer, then how do you get started? That’s what we’ll cover in this post. Why Should You Care About Facebook Video? The amount of video watched on Facebook is hard to ignore. That isn’t the only reason why video is important on Facebook, though. There’s also the issue of declining organic reach on the platform. The newsfeed algorithm now makes it harder to earn high organic reach. If video content is particularly popular, however, then there may be an opportunity for content creators to capitalize. If you weren’t feeling the urgency to get started before, you should be now.How To Do Facebook Video Marketing The Right WayStill not convinced? Here are some more fast facts about Facebook video: Get More Mileage Out Of Your Videos With Features From Video content takes effort to create. So, why not make the most of your hard work? With 's robust social sharing features, getting maximum mileage from your video posts is easy. Social Video allows you to upload your videos straight to your calendar and publish them all in one spot: After you've created your post, schedule it to send at the best time automatically with  Best Time Scheduling: Finally, stop manually re-scheduling your videos and let ReQueue take care of it for you: Best of all, you can try all this stuff out free for 14 days! Start your trial below (and put the advice in this post into practice). Facebook Video Marketing Mechanics And Best Practices Before we run full steam ahead, let’s get our footing first. Which Video File Types Are Supported? Facebook recommends .MP4 and .MOV files. However, those aren’t your only options. Find every supported format here or use this cheat sheet: Is Native Facebook Video Better Than Posting YouTube Links? Facebook prefers video directly uploaded onto its platform. This may be because it sees itself in competition with YouTube. Directly uploading your video makes it easier for its algorithm to put your video in front of an interested audience. This means your video uploaded directly might get more views, shares, and comments. In fact, a study done  by quintly  found that native Facebook videos received 186% higher interaction rates than YouTube videos as of December 2016. On #Facebook, native video appears to outperform YouTube links.However, native Facebook video tends to have a shorter shelf life. According to Videomaker, However, by the same token, Facebook posts have a shorter lifespan. In the stream-like flow of the news feed, once a video stops getting likes and shares it quickly sinks to the bottom, rarely to be heard from again. It’s hard to search for old Facebook videos and linking to them directly is problematic. These are huge hurdles. There may be times where either Facebook or YouTube may be best for your video. Figure out which one is best in your case by asking a few questions: Will people care about this video a month from now? If not, the advantage goes to Facebook. Is this video evergreen (meaning it has long-term appeal)? If so, the advantage goes to YouTube. Is this video more than a couple minutes long? This could go either way, but you many want to default to YouTube in this case, for reasons we’ll touch on next. TIP: Remember, you can always upload videos to both Facebook and YouTube, too. What Are Facebook's Video Length Requirements? The maximum length for video on Facebook is 45 minutes. However,  according to Tubular Insights, the best length for engagement is around 1:30. Facebook recommends focusing on storytelling, rather than video length. According to Facebook Business, Video length is less important than telling a cohesive and concise story. Your video ad shouldn’t be longer or shorter than it takes to tell your story well, so create a storytelling arc from the first frame to the last that keeps your audience interested along the way. So, how long should your video be? The answer varies, but here are some general suggestions: In general, keep your videos short and to the point. If you have a longer video, consider breaking it up into short, easily digestible episodes. Pay attention to your Facebook video analytics (more on this later on). See what works best. Then, repeat. Facebook videos under two minutes perform best.What Kinds Of Videos Should I Shoot? There are all kinds of different video categories you could create. How do you know which types of videos your audience will like best? The answer will depend on your audience. Here are some ideas to get you thinking: How-to videos. Consider creating quick videos demonstrating how to perform a task. Entertaining videos. These could include videos based on memes, animals doing something goofy, or whatever your imagination can dream up. Behind-the-scenes videos. What’s it like to work at your company? Could you offer a behind-the-scenes look at how you created something (like a cool piece of content or an event)? Product demonstrations. Show off how your product or service works. Customer testimonials.  Anyone can talk themselves up. Someone else singing your praises is better. Live video. Live video is Facebook's latest video content type that allows users to broadcast video updates straight to your profile page. Your only limit is your creativity. When it comes to Facebook video, you're limited only by your creativity.What Equipment Do I Need? This depends on your budget. Facebook recommends investing in quality production. If you can afford it, it’s best not to go cheap. A great video idea, combined with polish and effort, can generate incredible results. What if you don’t have access to a production team, though? You’re not out of luck. Select Your Camera Type If you’re shooting video on your own, your first step is gathering equipment. Smartphone. Most smartphones can shoot hi-res video. They may not produce professional-quality results. However, this option can work well enough in a pinch. This guide from MakeUseOf has tons of information on shooting quality smartphone video. Digital SLR. Many professional-quality still cameras can shoot awesome video too. Expect to spend at least $500 for a decent entry-level digital SLR. Handicam. If you’re able to spend a few hundred dollars, an amateur digital camcorder may be enough to get started with. Professional video camera. If you have an in-house videographer, they will probably ask (nay, demand) you invest in professional equipment. Don’t argue with them. Just give them what they need. Getting gear to do #Facebook #video #marketing doesn't have to be expensive.Select Your Mic Audio quality shouldn’t be overlooked here. Smartphone microphone. Smartphone condenser mics can improve your audio quality for not too much money. There appear to be more options available for iOS, which may be something to keep in mind if you’re an Android user. Camera microphone. Like most things, you get what you pay for here. Start at $50 and go up from there. Select Your Tripod A tripod can make a major difference in keeping video stable. Smartphone tripod. A small smartphone tripod can go a long way toward shooting better video. Alternately, consider using a smartphone adapter for a full-size tripod. Monopod. These one-legged tripod alternatives are affordable and lightweight. Actual tripod. The most expensive option. Not coincidentally, this is also the best option. TIP: Don't underestimate the value of a quality tripod. It can make an enormous difference between having a stable shot, or a rocky video.] How Should I Shoot My Video? Never shot video before? No problem! You don’t need to be the next Spielberg to shoot decent videos (although it does help to have experience). Shoot Mobile Video Vertically This goes against old-school best practice of shooting in landscape view. However, vertical videos look better on mobile devices. When shooting video on your phone, go vertical. This will produce the best results for people on their phones. Shoot mobile video vertically, rather than horizontally, for easier mobile viewing.Remember The Rule Of Thirds The idea behind the Rule Of Thirds  is to split your frame into thirds along a 9x9 grid. This helps produce balanced shots that look visually appealing. Fit Your Subject In The Frame This is pretty basic. Show people above the waist. Don’t cut off heads or arms in the frame. Make sure people can see what’s happening clearly. Here's a quick example I just shot on my phone: The subject is positioned off-center (following the Rule of Thirds), with everything in the frame, and nothing cut out of the shot. Make The First Few Seconds Attention-Grabbing People scrolling through their news feed have short attention spans. Make your first few seconds count. According to Facebook, you've got about three seconds to hook your viewer into your video. Even then, only 65% will continue into the next ten seconds.   In other words, leave out dramatic build-ups or introductions, and get right to the point. Creating #Facebook video? Skip dramatic build-ups and get right to the point.How Should I Promote My Facebook Videos? You’ve shot your video. Now, how do you get people to watch it? Start with these tips. Write Strong Post Copy Include videos in your posts, and write copy that entices views. Here are a few ways to do this: Write a post that asks a question, while implying the video has the answer. This can get people interested in watching the video. Hype up your video. Get people excited to watch. Write in a way that inspires curiosity. If you want to make sure that you're nailing your messages and encouraging fans to watch your video, try our Social Message Optimizer. To start, type in a draft of your post, hit the video button, and select  Score My Message: Select Facebook and scroll down for an overview of what your message does well, and what could use some improvement: As you continue down the page, you'll see suggestions on how you can improve your message and boost your score: Scroll back up to the top of your page to edit and re-score your message: Recommended Reading: How to Write For Social Media to Create the Best Posts Embed Video From Facebook Elsewhere Did you know you can embed Facebook videos on web pages? It works similar to embedding video from YouTube. That means you can easily embed your Facebook videos in blog posts or static web pages. Simply click the arrow in the upper right corner of any video. Then, click Embed: Next, you’ll see an embed code: If you’d like to include the entire post (and not just the video), click the box. It's worth noting this method will embed your video in an iframe. These can potentially break RSS feeds. If you'd like to avoid this potential issue, click Embed Video. Then, click Advanced Settings to bring up the Embed Video Player Configurator. Next, click Get Code: Finally, follow the on-screen directions to copy and paste the Javascript code into the right places. If you're using WordPress, switch to  Text view and paste the top code at the top of your page: The end result looks like this: Sound FX: Packers vs. ChiefsThe #Packers look pretty amped up for the preseason finale! #GBvsKC Posted by Green Bay Packers on Thursday, September 1, 2016 Done! TIP: Know someone who might be interested in your video? Send them the embed code too. They just might put it somewhere on their own site. Add A Featured Video To Your Facebook Page Have a video you really want people to see? Feature it on your page. Visit your Facebook page. Then, click Videos: Next, click Add Featured Video: You’ll then be able to choose from any of your uploaded videos: Your video will then display under the About section on your profile’s main page. Here’s an example of what this looks like: Use Facebook Featured Videos to enhance your brand page.Upload A Video As Your Cover Photo To Make Your Profile Pack A Punch Did you know you can make your cover image a video? Social Fire Media  found that cover videos should include: A video that is 820x462 pixels wide. Video should be between 20 to 90 seconds in length. To upload a video as your cover photo go to your Facebook business page: Select  Change Cover  and Choose From Videos  or  Upload Video: Select the video you want to use as your cover photo: Click confirm, and your video should replace your cover photo. Consider Video Advertising Or Paying For Promotion Paying to promote your video, or turning your video into an ad, can help drive more reach and views. Just be sure to follow Facebook’s design guidelines for video ads. We also recommended reading Wordstream’s guide on using Facebook ads  too. Recommended Reading: Facebook Marketing Strategy: Why You Need One ( How to Build It) How Can I Drive More Traffic From Facebook Video? Facebook recently removed call-to-action links from native videos. However, there are still ways to drive traffic back to your site with your video content. Let’s walk through a couple simple tips. Include Links In Your Post Copy You can still include a link in your post copy accompanying your video. This simple detail is easy to overlook. Tag Other Accounts Mentioned In Your Video If your video references other companies, personalities, or anyone with a Facebook page, consider tagging them. This will help your video get distribution in their fan’s news feeds too. How Can I Measure My Success? Facebook video marketing is a lot of work. It’s important to know if your efforts are paying off. Data and analytics can show if you’re meeting your goals. They can also inform your strategy, showing what’s working, and what needs improvement. Fortunately, Facebook offers robust analytics functionality with Facebook Insights. Visit your page, and click Insights: Then click Videos on the left: Here, you can see: Total minutes of video viewed. Number of video views. Change over time. You can also see detailed analytics for individual videos: Select the video that you want to see stats around, and you'll see a full breakdown of all of the analytics for your video: If you're looking for even more social media analysis check out 's Social Engagement Report: How Should I Set Facebook Video Marketing Goals? Follow the SMART goals framework: So, that’s how you set goals. Now, which metrics should you track? Here are some possible options: Engagement. Are people liking and sharing your videos? Are they leaving comments too? Views. How many people are watching your videos, and for how long? Traffic. Are your videos linking back to your blog or website? If so, how much traffic are they driving? Follower growth. If you’re paying for video ads, are those ads helping you reach a new audience and expanding your Facebook following? Revenue. If you’re running video ads that direct to an ecommerce page or signup form, how much money are you earning from those conversions? TIP: Don't skip measurement. If you want budget to shoot more video, you'll probably need to show your boss why it's worthwhile. Data can do that for you. How Can I Schedule And Publish My Facebook Videos? Great question. recently launched our new social video functionality. It’s now possible to schedule social media video posts for Facebook within our app. (You can also schedule videos on Twitter too, but that’s another topic for another time.)

Training and Development Paper Essay Example | Topics and Well Written Essays - 750 words

Training and Development Paper - Essay Example This can be done with proper training and education system in place. Following paper deals with 3 aspects: Importance of training and education in health care: It is of vital importance to create awareness among masses and it can be done through training. Importance of measuring competencies: This helps to understand abilities and requirements of people. The process of tracking and evaluating training effectiveness: This forms an important step to understand if efforts are in right direction. Training and Education in Health Care Health care is amongst the most serious problems faced by many countries today. One of the most influential economies; the U.S. economy, has had a huge impact because of rising health care costs associated with health insurance and medical care (â€Å"Health care†, 2011). Because of increasing expenditures on health care, it has become essential to address this issue. Importance of training and education in health care: Let us understand the importanc e of healthcare from a very basic point of view. Each time that a kid enters his house after playing, how many times does he touch food items only after washing his hands clean? The answer is ‘almost never’, until his parents shout at him. Point to take from this is that psychologically we all neglect taking care of our health unless something adverse happens to us. Neglected health care can be fatal at times! For the same reason, training and education is of vital importance in health care. Training basically includes imparting knowledge about certain issues. This is done to improve the skill sets of a person in order to benefit the individual personally or the organization he/she is working with. Training and education are also the ways to spread awareness and hone skills. We are familiar with a popular saying: Health is Wealth. And right it is! If we are able to maintain our health and stay fit, only then we can successfully march towards achieving our goal. With rap id scientific progress, health care is associated with constant introduction of newer technologies. For example, few decades back, it was not possible to measure blood sugar level at home. However with the advent of new technology and better devices which were compact and portable, this measurement became possible within our homes. Thus, developing awareness about the importance of maintaining blood sugar level within certain limits and therefore monitoring it regularly became evident. Here arose the need for training and education in this area. To put forth another simple example, the spot bicycles and the treadmills used for exercises were not available long back. People never knew how to keep track of calories burnt. With the introduction of these machines, our tasks became easy. Being obese or unfit is a sign of bad health. The use of these machines required many dieticians/doctors to explain the importance of fitness and maintaining good health. Health care comes in many facets related to: skin, general cleanliness, hygiene, women’s healthcare, midwifery practice, family planning, nursing, children’s health, dietary health, etc. (Johnson, 2006). Training for all these things can be arranged in various ways as mentioned below: 1. Seminars. 2. Workshops. 3. Case study analysis and evaluation. 4. On-task training. 5. Lecture series. 6. Group projects. 7. Surveys. 8. Short time voluntary service with institutions providing health care support, etc. Importance of

Mass Communication Theory Essay Example | Topics and Well Written Essays - 1500 words

Mass Communication Theory - Essay Example The prime requirement of any news story to make it a news story is that is should be accurate and contain facts or ideas that are interesting to a considerable number of recipients. Everyday a news editor and publisher receives a number of different information pieces that fit the criteria of being new but not every news is publishable, therefore there are certain elements that a news piece must have to get the place in the paper or on airtime (Bonnie Anderson, 2004).  Of the most fundamental criteria, that every news article has to meet to acquire a place in the mass media is its timeliness. Although the factor of is not always essential but hot burning news is always eagerly awaited than then the old and stale news and becomes a good news piece easily passing the selection table. Timeliness or temporality of the news or the current news is the very essence of the news media. The importance of this peculiar feature of news cannot be over-emphasized. Proximity also plays its role i n making the news piece get pass the selection process because it greatly increases the importance for the audience. Sometimes novelty and uniqueness of the event also adds importance to the news that makes it qualify the news selection process. Man is always curious to know the things that he does not know before and therefore always tries not let go of an opportunity to satiate certain aspects of his curiosity. Another important element that plays an important role in the selection.... Everyday a news editor and publisher receives a number of different information pieces that fit the criteria of being new but not every news is publishable, therefore there are certain elements that a news piece must have to get the place in the paper or on airtime (Bonnie Anderson, 2004). Of the most fundamental criteria, that every news article has to meet to acquire a place in the mass media is its timeliness. Although the factor of is not always essential but hot burning news is always eagerly awaited than then the old and stale news and becomes a good news piece easily passing the selection table. Timeliness or temporality of the news or the current news is the very essence of the news media. The importance of this peculiar feature of news cannot be over-emphasized. Proximity also plays its role in making the news piece get pass the selection process because it greatly increases the importance for the audience. Sometimes novelty and uniqueness of the event also adds importance t o the news that makes it qualify the news selection process. Man is always curious to know the things that he does not know before and therefore always tries not let go of an opportunity to satiate certain aspects of his curiosity. Another important element that plays an important role in the selection of the news event is the size of the event. A small training plane accident with no human casualty may be news but not as important as a crash of a 747 with over 400 passengers and huge death toll. There is no way such news will not be able to get a place in the news media. The importance of the news is also determined by the policy of the newspaper or news-channel. An economic analysis of the current national affairs done by the economic news